Validating the Model for Enhancing the Symbolic Capital of Managers (Case Study: Saipa Automotive Group)
Keywords:
Symbolic Capital, Legitimacy, power, Managers, strategic decision-making, organizations, Marketing, capital conversionAbstract
Objective: The objective of this study is to validation of the model of improving symbolic capital in managers. Methodology: This research employs a quantitative approach using survey instruments and statistical analyses to collect data and test the hypotheses. Data were gathered from managers and leaders of various organizations across different industries, and statistical techniques such as Structural Equation Modeling (SEM) were used to assess the relationships between variables and test the research hypotheses. Findings: The results revealed that symbolic capital acts as a significant source of power and legitimacy within organizations, influencing strategic decisions and resource acquisition. Furthermore, the conversion of cultural, social, and economic capitals into symbolic capital plays a crucial role in creating competitive positions and expanding the influence of managers and organizations. These findings align with previous studies, which emphasize that symbolic capital can serve as a tool for gaining legitimacy and power in various markets. Conclusion: Symbolic capital plays a fundamental role in individual and collective success within organizations, and managers should actively leverage this form of capital to strengthen their public image and legitimacy. This study highlights the importance of converting social and cultural capitals into symbolic capital for strategic decision-making and marketing.
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